Privacy Policy

Information We Collect

We collect information in three main ways: information you give to us, information collected automatically when you use our site, and information we receive from trusted partners. We may combine information from these sources to run our business and improve your experience.

1. Information You Provide

• Contact and identifiers: name, email address, and phone number.
• Order and delivery details: items purchased, billing and shipping addresses, order notes, and delivery preferences.
• Payment details: submitted to PCI-DSS compliant payment processors. We do not store full card numbers on our systems.
• Account information: login credentials, saved addresses, wish lists, favorites, and communication preferences.
• Customer service and communications: emails, chats, support tickets, survey responses, product Q&A, reviews, and uploaded photos or content.
• Promotions and programs: giveaway entries, coupons, referral programs, and marketing preferences.
• Showroom and events: appointment details and, where posted, CCTV for security and loss prevention.

2. Information Collected Automatically

• Device and usage data: IP address, device and browser type, operating system, pages viewed, time on page, clicks, scrolls, and referring or exit pages.
• Approximate location: inferred from your IP address for fraud prevention, shipping estimates, and localized content.
• Logs and diagnostics: error logs and performance data used to keep the site reliable and secure.
• Cookies and similar technologies: cookies, pixels, tags, and web beacons used for cart, checkout, preferences, analytics, and advertising measurement.

3. Information From Third Parties

• Operational partners: payment processors, fraud-screening tools, shipping carriers, fulfillment centers, returns processors, and RMA processors.
• Analytics and advertising partners: aggregated or device-level insights that help us understand site usage and measure campaigns.
• Manufacturers and service providers: product registration, warranty claims, recall processing, and installer referrals at your request.
• Financing or insurance providers: information needed to provide optional financing or protection services.
• Public sources and social media: information you make available when interacting with our social pages or public content.

4. Categories For State Privacy Laws

How We Use Information

We use the information we collect to operate our business, fulfill your requests, and improve your experience.

Order Handling and Account Services

• Process and fulfill orders, arrange shipping and delivery, and handle returns, exchanges, and warranties.
• Create and manage your account, remember preferences, saved addresses, and recently viewed items.
• Provide invoices, receipts, order confirmations, delivery updates, and service notifications.

Customer Support and Communications

• Respond to questions, troubleshoot issues, and provide tailored customer support by email, phone, or chat.
• Collect feedback through reviews, surveys, and Q&A to improve our products and service.

Personalization and Site Experience

• Recommend products, sizes, and compatible accessories based on your activity and preferences.
• Remember cart contents, language, and display settings to make your next visit faster and easier.

Site Operations, Analytics, and Improvement

• Operate, maintain, and secure our website and systems.
• Analyze site usage to fix bugs, improve navigation, and guide product decisions.
• Measure promotions, content, and website features, often using aggregated or de-identified data.

Marketing and Promotions

• Send newsletters, offers, and product announcements if you have opted in.
• Perform advertising measurement and frequency capping.
• Where required, rely on consent and honor Global Privacy Control signals for opt-out of sale or sharing.

Security, Fraud Prevention, and Compliance

• Authenticate users and detect fraud, abuse, and unauthorized transactions.
• Enforce our Terms of Use.
• Protect our rights and comply with legal, tax, and regulatory obligations.

Order-Related Partners You Choose To Use

• Register products or process warranty claims with manufacturers at your request.
• Facilitate installer referrals, financing, protection plans, and shipping insurance if you opt to use those services.

Business Continuity, Legal Needs, and Research

• Keep appropriate records for accounting, audits, and tax purposes.
• Prepare for and execute a business transfer such as a merger, acquisition, or asset sale.
• Use aggregated, de-identified, or pseudonymized information to understand trends and improve customer experience.

Payment Processing

• Secure partners: We process payments through Stripe and PayPal using TLS/SSL encryption. Both are PCI DSS-compliant.
• What we share: Only what is needed to complete payment, such as name, contact information, billing/shipping address, and order total.
• What we do not store: We do not store full card numbers or CVV. We may keep tokenized references and limited metadata such as last four digits.
• Fraud protection: Our processors may use AVS, CVV checks, risk scoring, and 3-D Secure where supported.
• Refunds: Refunds are issued to the original payment method through Stripe or PayPal. Your bank or PayPal controls when funds appear.
• Your choices: You may pay by card through Stripe or with PayPal. You can ask us to remove saved payment tokens.
• Disputes: If you see an unexpected charge, contact us first so we can investigate and resolve it quickly.

Cookies & Tracking Technologies

We use cookies and similar technologies to operate our website and improve your experience.

• Strictly necessary cookies: cart, checkout, and authentication.
• Functional cookies: remembering settings and preferences.
• Performance and analytics cookies: traffic statistics and diagnostics.
• Advertising and retargeting cookies: frequency capping and ad measurement.

Most browsers allow you to block or delete cookies. Some website features may not work without them. Where available, we honor Global Privacy Control signals as an opt-out of sale or sharing under applicable state laws. Do Not Track is not standardized; we treat GPC as the applicable signal.

Data Security

• Encryption: We use TLS/SSL to protect data in transit.
• Payment protection: Sensitive payment details are handled by PCI-compliant processors and tokenized.
• Access controls: Role-based, least-privilege access with authentication safeguards and session controls.
• Infrastructure protection: Firewalls, WAF/DDoS protection, network segmentation, and hardened configurations.
• Monitoring and fraud prevention: Logging, anomaly detection, and risk scoring.
• Vulnerability management: Regular patching, dependency updates, scans, and security reviews.
• Vendor oversight: Service providers are required to protect data and use it only to deliver services to us.
• Backups and continuity: Encrypted backups and recovery procedures.
• Data minimization: We collect what we need and keep it only as long as necessary.
• Incident response: We investigate suspected incidents and notify affected users and regulators where required by law.

Data Retention

We retain personal information only as long as needed for the purposes described in this Policy or as required by law.

• Orders and invoices: up to 7 years for tax, accounting, and warranty purposes.
• Customer service records: 2 to 4 years after the last interaction.
• Marketing preferences and email logs: until you opt out or your account becomes inactive, then archived or deleted.
• Analytics data: commonly 18 to 26 months, often aggregated.
• Reviews and photos: until removed by you or us, or as needed for legal and compliance purposes.

When data is no longer needed, we delete or de-identify it.

Business Transfers & Change of Control

If Best of Backyard LLC is involved in a merger, acquisition, asset sale, joint venture, financing, bankruptcy, reorganization, or similar transaction, personal information we have collected may be transferred as part of that transaction.

• What may transfer: account details, order history, contact information, and customer service records.
• What is not transferred: we do not store full payment card numbers on our systems, so we do not transfer them in a sale.
• Successor obligations: any successor must protect your personal information to the same standard or provide notice of material changes.
• Your choices: you may request access, correction, or deletion of your personal information and opt out of marketing.
• Transition period: we and our service providers may continue processing information to fulfill pending orders, warranties, and legal obligations.
• Notice: if ownership changes result in material changes, we will provide notice and explain your options.

Your Choices

• Emails: you may unsubscribe from marketing emails at any time. You will still receive transactional emails such as order confirmations.
• SMS: if offered, consent is not a condition of purchase. Message and data rates may apply. Reply STOP to opt out or HELP for help.
• Cookies and ads: manage cookie preferences in your browser or device settings. Some functionality may be limited.
• Account: update your information in your account or by contacting us.

Your Privacy Rights

Depending on where you live, including California and other U.S. states, you may have the right to:

• Access or know the categories and specific pieces of personal information we collected.
• Delete personal information, subject to legal exceptions.
• Correct inaccurate personal information.
• Opt out of sale or sharing of personal information for cross-context behavioral advertising.
• Limit use or disclosure of sensitive personal information where applicable.
• Be free from discrimination for exercising your rights.
• Appeal our response to your request where required by law.

How To Exercise Your Rights

Email info@bestofbackyard.com or call (888) 731-2629. We will verify your identity before acting on a request. You may use an authorized agent, but we may require proof of authorization and verification of your identity.

To opt out of sale or sharing, email us with “Do Not Sell or Share” in the subject line. Where available, we honor Global Privacy Control signals.

California “Shine the Light”: we do not disclose personal information to third parties for their own direct marketing purposes.

Financial Incentives

From time to time, we may offer benefits such as discounts, coupons, or early access in exchange for providing your email, phone number, or marketing preferences. Participation is voluntary, and you may withdraw at any time.

We estimate the value of such incentives based on factors like the expected benefit of the relationship, anticipated revenue, and costs related to the offer. To opt out, unsubscribe from marketing emails or contact us.

Children’s Privacy

Our Services are intended for adults and are not directed to children under 18. We do not knowingly collect personal information from children under 18. If you believe a minor provided personal information, contact us to request deletion.

International Users

We primarily serve U.S. customers. If you access the Services from outside the United States, you understand your information may be processed in the U.S., which may have different data-protection laws than your country.

Third-Party Sites & Social Features

Our Services may link to third-party sites or include social features. Your activity on those services is governed by their policies, not this Policy.

Accessibility & Alternative Formats

If you need this Policy in an alternative format or have trouble accessing it, contact us at info@bestofbackyard.com or (888) 731-2629.

Changes To This Policy

We may update this Policy from time to time. If we make material changes, we will post the updated Policy and change the “Last Updated” date. Your continued use of the Services after changes take effect means you accept the updated Policy.